� WebEx plans to be the talk of Web 3.0 Software as services ZDNet.com: "Last week I wrote about the views of influential CIO JP Rangaswami and his vision for what I've called The four application pillars of enterprise 3.0. I've also been speaking to a number of on-demand vendors about their thoughts and aspirations. One of the most interesting discussions I've had was with Subrah Iyar, CEO and chairman of on-demand web conferencing vendor WebEx. Although the company commands much less airtime than on-demand media darling salesforce.com, WebEx has a better claim to be the leading vendor of the two, with higher revenues and a much bigger customer base, as Dan Farber described last month in a posting about WebEx's ambitions. What's more, Iyar is confident that its core online meetings application is far better placed to become a pivotal Web 3.0 application than its rival's salesforce automation (SFA) service:
'Every business user needs meetings,' he told me. 'Not every business user needs SFA or CRM.' His line of thinking is backed up by Rangaswami, who named 'conversation' of one of the four application pillars of the future enterprise � whereas CRM, as a classification that's rooted in the previous generation of applications, is more likely to get split up between this and the other three pillars of publishing, discovery and fulfilment."