BREE - Erleuchtung
"It's truly ironic that while the (mostly) male engineers of this world have managed to turn night into day in our big cities, an archaic darkness still prevails in women's handbags, swallowing lipsticks, compacts, mobile telephones and keys.
But now there's light in the 'black hole': German-based international leather and bag specialist BREE has created the first illuminated business handbag with Smart Surface Technology. The unique prototype will be debuted at the international 'Summerstyles' leatherwear trade show to be held in Offenbach, Germany, from September 27 to 30, 2003. Second-generation company presidents Axel (35) and Philipp (32) Bree put their trust in innovative solutions. 'We had been toying with the idea of illuminating the dark insides of handbags for quite some time, but lacked an elegant solution which not only met our traditionally high demands with regard to style and function, but was also technically feasible.'
The very solution they were looking for is now available in the form of 'Smart Surface Technology' developed by Bayer MaterialScience, one of the world's largest plastics manufacturers, in partnership with the Swiss firm Lumitec, a specialist in electroluminescence (EL) and precision electronic components."
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